The Trap of ‘Busyness’

hanging laundreyIt’s far too easy — for most indie writers these days — to rely on the general public’s apparent understanding of the phrase “I’ve been busy” in order to put off serious work on one’s manuscript.

Every writer I know is busy with days jobs, family and practical hobbies, usually in that order, and the rest of the world seems to accept and respect this state of being, one which pushes back on the established expectation that “serious” writers must produce a novel at least once a year.

Writers of old were considered to be “writers”,and often nothing more; they could hole up in a room for days on end, working feverishly or disappear on writing trips to far-flung corners of the earth. They might not produce anything for years, eschewing phrases like: “I’m in a funk”, “I’m blocked”, “I’m taking some times for me as an artist to recharge” etc. and then be properly censured for such notions by their harder-working peers. The average indie writer of today is a different animal.

It’s been two years since I finished a novel, going on three. I have three partially-finished ones, the longest of which is the third novel in my husband’s and mine Epic Fantasy series. We hashed out the plot in note form nearly a year and a half ago, and fans of the series have been clamoring for news of it’s completion for months. I type rather lame replies to the queries on our WordPress series blog, talking about how my husband and I write in-between our day jobs, our four young children and our organic vegetable garden, answers which have been — thus far — taken (as they are meant to be) at face value, and so with a surprising amount of understanding on the part of the public… and the trap of ‘busyness’ is sprung.

I am honestly a busy person. My family, household and garden take precedence over every other inkling in my life, and I am unapologetic about it. I hang my laundry outside to save both money and the planet. I grow organic veg to feed my family with and for bartering with the neighbors for lemons & honey. I scrub my house with natural ingredients for both healthy and lesser-footprint reasons. And then comes my various freelance jobs — that pay surprisingly well — from re-wording corporate brochures to writing advertisement pieces. When my children are out of school, its time for us to dive into extra-curricular learning, whether cooking, gardening, literature or just outside exercise.

Unlike many of my peers, the internet does not steal away much of my time these days. use it for the promotion of my husband’s and my books, to look up a recipe or research stock charts (a rather recent development) but little else. Anyone in my near social circle, including family members, would gladly testify to how little time I spend on social media; I only go on Facebook once a month, if that. I hardly have time to write a monthly blog or tweet. Months go by where I don’t interact at all with the smattering of indie writing communities across the Internet, and when I do I delete about 300 read requests — maybe getting to one or two of my fellow’s novels to remark on — and then try to reply to polite inquiries on the various pieces posted there. I left off doing book reviews at all two years ago, as there simply wasn’t time.

All that being said, the one and only problem with being busy — as an indie writer — is that I tend to lean on my various daily accomplishments as ample reasons why I don’t have to write as much as I could. In all honesty, I could write more often and for greater lengths of time, but that would require a little thing called discipline… a word that has already inserted itself into every other part of my life. The rigors and echoes of time-management are present in my home, my finances, my chores, my children and even my garden, which is as it should be. Tasks get accomplished that way: laundry is finished and folded, floors are cleaned in time for meals, food is prepared properly, plants are watered fully, errands are run on time and things just fall into place.

For a long time I looked at writing as the last bastion of free-spirited creativity that I possessed, at least until I began to sell books. Now, it’s a business, and a profitable business but one I rather tinker at verses working on in a dedicated fashion. One can make all the viable excuses in the world, but the truth is that I do have more spare time in which to write… I just don’t always do it. I’d much rather spend my free time writing poetry, or knitting in my backyard, enjoying the beauty of the tree and flowers verses slogging away on the less-inspiring sections of my novels, but that’s just my writing side being lazy. And the world is full of folks that can attest that the road to ruin is paved with “I’d rather do anything than work.”

Thank goodness for folks gifted with frankness for situations like these, who give advice that can be recalled, even now, with fondness. In this situation, my grandfather would have said:

“So, you’d rather starve than work?” “No.” “Then get off your ass and get workin’.”

Or, my personal favorite: “If you say you want to do it, then do it… or you’re just lyin’ to yourself.”

It boils down to me asking myself: How much do I really want to finish this book?

Answer: if I really want it done, then I will make time to do it.

Well, after stalling most of the morning, getting all my other chores out of the way, I left myself with little alternative but to do exactly that, and get several pages under the proverbial belt before vegetables must be found, picked and prepared for dinner.

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L. R. Styles is a writer with Belator Books

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It Pays To Be Swayed

An indie writer is a strange creature, even by the standards of today’s market with the ingrained expectation of ‘multitasking’ members.

Ten years ago, when my husband and I began to devote the majority of our free time to writing novels I did not think I would need to learn marketing, social media, make connections, maintain an online presence or delve into writing genres that I otherwise would have even looked at in a bookstore. But, I have been swayed to think otherwise and–more importantly–to do all of the above.

Marketing on the cheap is a hard sell, but to the average indie writer/publisher it is often the only option until they get more sales with which to pay for better services. It is a huge amount of work, and getting data with which to formulate your marketing strategies takes up even more time and effort. Books sales statistics are hideously expensive but a here and there kind organizations reveal little hints of said information to sort through and glean from. These gems among the rough swayed us to keep looking, gathering and polishing until the beauty of applicable data revealed itself.

To traditional business folk, this sounds all backwards.”They told me to get a business loan”might be found written on the tombstone of many a failed entrepreneur. Perhaps that worked for some businesses, maybe most, but not everyone is in a position–nor harbors the inclination–to shoulder a large amount of debt before their product has been proven profitable.We were swayed to launch our books ourselves, without a loan and without expensive PR services, paying for prepossession editing out of the profits.

A flooded eBook market has its benefits, such as a glut of data. To us, the trends are little more defined as more indie writers enter the market, showing up as trampled digital pathways pointing to what consumers really want. Studying our slowly-garnered free stats, we noticed the alarming dive of literary fiction, the pop-trends of supernatural-type fiction and the rather stagnant line historical fiction wound itself into over the recent years. Epic Fantasy showed promise however, so we were swayed to drop our other novel projects and dust off my husband’s EF series. We sank our time and effort into making those books as good as we were able.

The results surprised us… greatly. After launching in the last week of this February, we’ve made more in royalties int he months since than we thought possible–a little over $14K–utilizing free self-marketing, social media, blog posts and non-obtrusive (no spam) ads.

We’ve been swayed to branch out into other genres as well, to help our brand gain more recognition. Romance Fiction has captured our attention as the rising genre; we’ve released just such a novel for that vast audience in the same month as our 18th wedding anniversary. This winter we’re planning to release the third book in our Epic Fantasy series and have a sci-fi time-travel novel ‘in the works’ for release next year.

In this crowded market, struggling indie writers need to sway themselves to become super business folks: capable of altering their business model in a single season, able to recognize and adapt to the ever-shifting book market, write both relevant and opinion-laden blogs on the industry, search out more free corners of the Web to post unobtrusive ads and, finally, entice (not drive) new customers towards their desired platform profile.

slender floral divider

L. R. Styles is an author with Belator Books

Writing of Comfort

Comfort… a thing at times overlooked in this novel age of the supernatural thriller and intense crime drama. Intensity sells, or so I’ve heard, especially in our favored genre of Epic Fantasy but—to me–it is a thing best displayed by small moments of respite in the prose. Comfort is a universally sought after thing, and when found it is enjoyed with wordless displays of emotion. It can be a lull in the driving rain or the oft-overused calm before the storm; it can be a seat by the fire after the battle is won, or a warm cup of sweet drink for the night watchman on a chilly evening.

Comfort provokes a particular sigh… one of neither relief nor sadness, but appreciation.

The simplest things seem to quantify what humans view as “comforting.” In my mind, the word is best embodied by a weathered Adirondack chair that sits in a sunny corner of our backyard. It was built over two days by our children—with some help from Mommy—as a birthday present for my husband and made entirely from reclaimed wood. Using a pair of my husband’s old jeans (for a custom-fit) we tracked down a free pattern on the Internet, traced lines on the cobwebby boards, found wayward galvanized screws and hauled the compound miter saw out from the garage.

As I looked up—about to saw the first cut—four pairs of eyes met mine. A mixture of wonder and eagerness lay behind those large safety glasses slipping down the slender noses. Their expressions lent the entire project a buoyancy that transcended the materials and imbued themselves in the finished product. What comfort the chair was meant it give it thereafter exuded with unapologetic frankness and does still, sitting in the dappled sunshine of a late California afternoon. A man of multitasking brilliance, my husband needed only a bit of encouragement to tempt him out of doors to the enjoy the charms of our little urban oasis. The worn depths of the chair provided just that, let alone the idea it was crafted by loving hands while he was toiling out in the forbidding Realm of Work. The look on his face–as he sinks into the chair–makes me smile, every time.

Moments like these require no quatrains of verse to describe but they have often inspired them. Poets and writers of literature alike have lauded comforts both sweet and simple, from seeing a field of flowers to enjoying a good meal, or even just hearing a peasant’s song. Because of comfort many great writers have penned some of their best pieces… such as my favorite poem by William Wordsworth, The Solitary Reaper.

Whate’er the theme, the Maiden sang

As if her song could have no ending;

I saw her singing at her work,

And o’er the sickle bending;—

I listen’d, motionless and still;

And, as I mounted up the hill,

The music in my heart I bore,

Long after it was heard no more.

O’ fellow writers, forget not to place within your pages a few moments of comfort. It is a peerless thing to use when touching a chord with your readers… and beautiful in its simplicity.

L. R. Styles is a writer for Belator Books

Indie Writer & The App

Way back in March of 2012, Forbes columnist Alex Knapp wrote an article called “Are Apps the Future of Book Publishing?” in which he voiced marked enthusiasm for ground-breaking eBook apps. 80,000+ hits on said article notwithstanding, there isn’t much being penned these days about throngs of authors diving into the app fray.

One may very well still ask: “will apps indeed take over the ePub/Mobi mainstays of individual eBook titles?” Many an author on my considerable list of contacts wonders if the effort/expense of making their titles into apps is even worth it.

Take, for instance the most popular apps downloaded on the iPhone, free or otherwise. According to several websites I visited (Googling “most downloaded apps 2013”) a few apps that find free eBook titles for you were among the top ten. There are apps that categorize eBooks, read eBooks and promote eBooks, but I had a hard time locating eBooks-turned-into-apps on any general popularity list. I did, however, notice a blurring of the already-thin line between “enhanced” eBook ePubs and eBook apps, a trend that seems to be gaining strength among younger consumers.

A handful of traditional publishers have branched out into creating apps from books, from re-doing classic novels–with manuscript notes and author interviews–to redefining novels entirely by including story-board like images, interactive pages and audio along with the prose. Authors with Amazon already have a kind-of, sort-of app for their titles via the Kindle-for-PC app, Kindle-for-iPad app and others.

As an indie author, I love the idea of making each book title into an app. Such individualization—to me–really helps focus on the feel and tone I envisioned for each book when writing it. Just being able to include a soundtrack, font and old-school decorative printing flourishes makes my mind whirl with ideas, and such is the case for many of my fellow authors. Feedback excitement for branching out into Novel Apps is almost palpable when I send ’round my queries on the subject, but the tangible evidence for such work being done is sadly lacking.

I’d love to get my ebooks into apps!” a fellow writer wrote back. “Tell us how that goes!”

Another wrote: “I’ve heard of companies that can do it for you—for a truckload of casheroo. Let me know if you find a good DIY app maker…”

Truckload of “casheroo” indeed…

I found several dozen companies that can take my eBooks and make them into apps for me at a hefty price. The cheapest reputable company I found was approx $350 per title (extras like interactivity aside) and only if I did ten titles. That’s approximately $4K out of pocket–which might be nothing to a publishing house–but is actually quite a bit of coin for a couple of virtually-unknown indie writers using free-yet-time-consuming services like WordPress & Twitter to market themselves.

That being said, what are some options for cash-poor, plot-rich indie writers that want to leap into app-making?

To start, you’ll need to take stock of your current sales and download data, free and paid alike. A platform I’ve found lately—that does just that—is App Annie. I was able to link my Amazon Kindle storefront and Kindle novels to this platform and get a one-glance graph by title and month to help me determine the most popular novels and the most active weeks. And…. it’s free. (Huzzah!)

Once you’ve soaked in the myriad data you can determine which titles should be apps and which you can feasibly ignore ’til later.

DIY app-making is an industry still in its infancy. Platforms without strings are limited–to say the least–and sparsely populated. It seems—to the average indie writer—that this void in self-service is some kind of publishing house-led conspiracy… but there are good reasons why app-makers charge so much. The work is time-consuming and exacting. Folks that purchase apps want a svelte, professional product thus—as in DIY eBook producing—scathing “bad” formatting reviews appear like great gobs of guano let loose by the Seasgulls of Snark wheeling overhead, cackling to themselves as writers run for cover.

But, hope is not lost. Meandering around the net–looking for an answer to my app problem–I thought I discovered a “bridge” solution, for lack of better word. ePub Bud touts to be a free DIY platform for writers to create ePubs of their work, and convert it into various forms… not unlike Calibre, but–apparently–a little less complicated. The ePubs created with this system should resemble apps and–when formatted “correctly”–behave like apps on tablets. Albeit bare-bones in appearance, and only offering a slender array of fonts, ePub Bud seems to give indie writers a DIY solution to their “do we make an app” problem . Books are compiled in chapters. Drawbacks include a loss of formatting, which must be redone once each chapter is copied and pasted. I was however, able to keep my pretty little divider image at the end of each chapter, something that touched my old-school-publishing heart. Whether due to my being a novice at app creation, or the rudimentary nature of the platform, I was not really able to make anything that was better than the ePubs I generate with Calibre.

After tinkering around with Epub Bud for two weeks—working on one title—I stumbled across a generous loophole in the Adobe InDesign system.

Like most indie writers/designers I’ve often looked wistfully at Adobe products, dreaming of the day I could afford such gorgeously professional software. Someone brilliant at Adobe figured out that–while they make a lot of coin on the few folks that can afford their software–they were missing out on a greater pool of consumers willing to pay a monthly fee for cloud access to the Creative Suite. Students, high school or college, can get fairly cheap access to a lovely modern invention called Creative Cloud, for a mere $19.99 per month. My oldest daughter is a junior in high school and interested in a career she can tele-commute to. I suggested learning InDesign, bought her a Student pass to CC and an account with Lynda.com and promptly hired her to do an eBook layout . Under the periodically curious eye of her mother, she began converting one of our ePubs into an much-better enhanced ePub within in a matter of days, with embedded fonts, anchored images and the correct formatting for a polished eBook. The main issue was the ePub format itself; the chapters flow together,thus—as in Epub Bud—one is required to make separate documents for each chapter. InDesign further requires separate documents for covers, meta data, TOC (Table of Contents), copyright info and image files. I will say that the Lynda video course on using InDesign to make an ePub (while slightly outdated) still proved detailed and extremely helpful.

Apps however are a different animal. The Folio Producer part of Creative Cloud proved challenging, even for the combo of my savvy teen’s mind and my old-school-eBook mentality. After a week of tinkering and watching a library of you-tube how to videos, we got a workable app, with suave user-interface, a tasteful number of interactive photos and charming publishing embellishments, but the layout issues gave us pause. Before apps can be created on this system, they must be “approved” by the Adobe Folio Producer platform. Now, I agree with this , as no company would want inferior/ non-workable apps floating around with their name attached to it. The only frustrating part is the denial message does not tell which document(s) have the issues, thus requiring a hunt & peck type strategy which eats up a considerable amount of time.

But, Time—that capricious ally–is what I have to spend. When said issues are resolved, I will post the completed project links up for perusal.

~ L. R. Styles is a writer for Belator Books

Update: Since posting this article, a flurry of ensuing remarks have shown up in various parts of The Web, more against the idea of eBooks apps than those in the “pro” category. The quips and outright request of readers especially caught my attention, decrying the use or need for eBooks apps. An issue we’d not even considered came up as foremost in the arguments for giving up our app quest: storage space. Limited device storage space makes it a precious commodity, one that app designers would do well to consider. We have and after a series of grave discussion have put our eBook app plans into the “it was a good idea, but…” box on a dusty shelf in the closet.