The War for Our Time: Video VS Print

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We’ve all done it… clicked on a YouTube video to watch some news clip or interesting how-to and looked up to find 2 hours have vanished. It seems more American consumers than ever are spending their free time browsing the Internet and watching online videos. Many an hour of missing writing can be laid squarely on my own fingers clicking on the well-worn buttons of my marble mouse.

I find it interesting that some publishing research firms continue to put out statistical reports that display rather rosy forecasts for the book industry, indicating anything from ‘the majority of Americans are reading more print books’ to the idea that ‘more young people are reading books–in any form—than did so in recent years’.

The wording of such reports seems simultaneously uplifting, hopeful and insistent… indeed, to the point where it awoke a frank feeling of suspicion in me last week. There was no comparison in the statistics of the time spent reading verses the time spent online watching videos, online shopping, news watching, movies, internet browsing… a.k.a. not reading books.

As an eBook author, I am very interested in whether online consumers are doing less reading and more YouTubing/Facebooking/Amazoning/Googling (not discounting other sites) whether for entertainment or educational reasons. I set upon a week-long quest to find as much data–on that subject–as I could.

Unfortunately for the book industry–and entertainment authors in general–I found several sets of rather alarming statistics about video consumption, for free.

According to a 2015 article from Psychology Today, the average consumer with an Internet connection watches roughly 206 videos per month (a number which might be arguably higher for 2016) while a Pew Research report states that 73% of Americans read “a book per year”… as in one (1) book, per year.

The science behind these kind of numbers largely boils down to efficiency: the brain processes video 60,000 times faster than it processes text. Video has another seemingly unfair advantage over text, being it is far more adept at connecting with human emotions than the ‘work’ or reading.

“When we read something,” Liraz Margalit, Ph.D. wrote in this article “we are actively involved in processing the information in front us. Our cognitive processors are working hard. But while reading is all about thinking, video is better at getting us to feel.”

This emotional connection—per some studies–is proven to lead to higher awareness and conversion.

According to their website, YouTube reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.

  • In 2015 two-thirds of Americans owned & used a smartphone
  • According to their site, more than half of YouTube views come from mobile devices

·      In Jan. 2016, Facebook announced users watch 00 million hours of video a day

·      In Feb. 2016, Google CEO, Sundar Pichai, reminded investors that YouTube’s audience watches hundreds of millions of hours of video daily

Since 2012, YouTube has measured its performance in terms of “hours watched,” not video views. As of 2016, Facebook now also refers to the “hours watched” metric, which is good considering Facebook counts a video “view” as a minimum of 3 seconds, verse YouTube’s minimum of 30.

Consumers seem to prefer video, too. According to Cisco Forecast, video will represent 69% of all consumer-based Internet traffic by 2017; this is expected to rise to 80% by 2019. Another study from Business Insider estimates that video advertising will account for 41% of total desktop display-related spending in 2020 in the US.

Digital marking firm Invodo says this on its website: “Marketers who use video grow revenue 49% faster than non-video users.” (Aberdeen via Vidyard, 2015)

My own consumer-driven experiences online seem to back up the video data: as an Amazon customer, I’ve noted a marked increase in videos being added to various consumer products–like women’s fashion–showing a model genteelly sashaying around in front of a white backdrop; that particular kind of video, however, gums up my processor speed, forcing me to click on a static image. Processor speeds aside, the idea itself has merit; it is kind of nice to see how a dress looks on a real person, verses a mannequin (if one can get past the ideal proportions of either display method) and I have purchased camera equipment based on the promotional video showing its capabilities.

Tying this in with internet consumerism, the entertainment aspect of writing these days seems more tied to video representation, with growing numbers of authors using sleek, movie-like ‘book trailers’ to hock their printed wares.

Even though it seems odd to reply on video to sell books, digital or print, it’s easy to see why authors have leaped into the video fray with statistics like these:

·      Readers are 64% more likely to purchase your book if they see a book trailer that effectively promotes your book. (Source: ComScore)

·      Authors who use book trailer video in email campaigns can experience Open Rates [increases] from 19% to 300%! (Source: Forrester Research)

·      92% of mobile video viewers share videos with others. (Source: Invodo)

·      Unbounce reports that using videos on landing pages raises conversion rates by up to 80%

But, apparently just posting a free video on YouTube or Facebook isn’t good enough to garner book sales anymore. One must seek out where their potential customers are hanging out online (data that is not free) and buy pricey ad-space for their video on said pages/sites to appeal directly to browsing consumer, competing with a glut of other writers/businesses/news outlets wanting the same space(s).

The irony of writing this piece is not lost on me. I post it knowing–full well–that it will not be read nearly as many times as a 6-second funny cat video will be seen on Vine but that merely makes the data I posted here all the more relevant.

This data has taught me one thing over the last year: all per-conceived ideas about marketing must eventually must concede to the facts. Earlier this year, our book company morphed itself from print only to including visual media, starting a photography & photojournalism business that has garnered worldwide attention.

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L. R. Styles is an author with Belator Books and a photographer for Belator Media

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The Mother of all Mistakes

If “the customer is always right” is the golden rule of business in a free market, then “assumption is the mother of all mistakes” may well be right behind it. Apparently, assumption is also the wrench in the works of the business machine, including that of the book industry.

I was perusing the Author Earnings Report for February 2016 this morning, and a few lines rather jumped out at me:

The Big 5 now account for less than a quarter of ebook purchases on Amazon, while indies are closing in on 45%. (from the Author Earnings Feb 2016 report)

unit-sales-trend-20160110

In a delightful contrast to the above data, Digital Book World had this to say on the top ten best-selling eBooks during the same period:

Many of them are priced above $10; only one is self-published; and the others are published by big-six (soon to be big-five) publishers

So, according to DBW, the “best-selling” eBooks are not only pricey, but also not indie published, save one. And yet–according the above graph–indie eBooks made up nearly 45% of all eBook sales on Amazon. Conflict aside, the DBW article got stranger the more I read:

Further, there are many books priced below $2.99 and even more priced in what we’re now observing as the most popular price range for best-selling ebooks: $3.00 to $7.99. Why this is significant is that consumers are now getting used to paying a relatively low price for best-selling eBooks. Savvy book buyers probably understand that new releases may cost over $10 but that most eBooks can now be purchased for less.

Does anyone else find this assumption a little disconcerting? It sounds like just another excuse.

Contrary to the articles’ inference, I maintain that consumers have known for some time–one may argue for centuries–that waiting a little while for something to fall out of the ‘new’ category is practical shopping. I was once a high school student with a part-time job, rummaging through the ‘bargain bin’ at my local bookstore which was invariably full of last year’s unsold ‘new’ releases. My mother, and grandmother, both had similar experiences as have–I unashamedly assume–many untold others. This is not a ‘new’ phenomena among book buyers.

I would expect diversionary tactics and thin excuses in a political election, from politicians, especially individuals who rely heavily on the assumed ignorance of one’s constituents. I do not, however, have to accept the same proffered tripe from self-proclaimed professionals of the book industry, merely attempting to shroud the very real issue of eBook prices behind the oiled paper of blame-shifting. Prices are lower because consumers have sought it out, and turned their back on pricier offering, in favor of indie titles, willing to forgive typos and formatting errors in exchange for good reading material at half the cost.

The article got one thing right: the eBook consumer is savvy.

The consumer knows eBooks are a 10th of the cost of a paper book to produce and thus should cost less to buy than a paperback. Add the incentive of less money to eBooks being better for the environment, as well as the fact that indie books give the author (aka creator of the prose) more of each sale to keep. In most business circles that’s known as a win-win-win.

But… not everyone wins, contrary to much of the sporting advice young people are fed from elementary age onward. In order for someone to be winning, someone must be losing. The numbers reflect this logical notion, and from the Author Earnings graph above we can see clear losers:  namely the cabal of traditional publishers colloquially referred to as The Big Six, or Five, depending on to whom you speak.

The AE graph is quite appalling from a business standpoint. It shows a marked trend of book consumers gravitational pull toward indie books. The consumer also seems to see no problem in an average eBook price between 3-7 dollars (US). If the numbers do indeed reflect that consumer sentiment has changed, then perhaps we should ask why the Big Five/Six have not adapted to cope with it. Instead, they’ve handed over their share of the market to Amazon, almost without a fight. Certainly, they threw a few tantrums–and then hid behind the skirts of the court system–but what indies and reader alike wanted was for them to compete with Amazon. But, the opportunity passed them by and–for now–Amazon is as cemented in the US consumer mind as Band-Aids and Kleenex.

Until the Big Five/Six come up with a better mousetrap, the eBook consumer will likely continue to flock to Amazon and its never-ending well of new indie titles.

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L. R. Styles is a writer of Fiction for Belator Books

What They Fail to Understand…

… is that–in a free market–the customer is always right.

batteringram_18054_mdIt is a concept understood by many a small and large business alike across the globe, but–for some reason–when it comes to the book industry, this ‘golden’ rule is seen as brass, to be plucked from the wall, trampled upon and sneered at with startling alacrity.

The book customer, apparently, does not know what they want and cannot be allowed to choose for themselves. They must be told what to read, where and how they can purchase and how much they must pay, otherwise humanity is doomed.

In his rather well-researched blog post–consisting of many a prediction about the 2016 eBook market–Smashwords’ Mark Coker inadvertently joins forces with elitist relics of the traditional publishing world in decrying Amazon–and KDP Select indie writers–as the bane of the book industry:

“Yet despite the harm KDP-S and KU are causing fellow authors and the rest of the industry, indies continue to enroll in KDP-S to receive these privileged benefits,”

The above sentence surprised me, greatly. Smashwords was apparently founded on the premise of giving indies a place to publish and sell their work. Why not simply state the obvious: “Amazon’s KDP Select Program cuts out Smashwords completely, therefore I don’t like it.”

Coker then referenced a famous poem–on a subject that should not be trivialized by commercial comparison–inferring that KDP Select writers are likened to German intellectuals that ignored Hitler’s hideous path to power.

“No,” Coker wrote, “Amazon are not Nazis, but…”

It’s a free country; we can write what we like. Statements like the above quote, however, are why I’ve repeatedly taught my children that “bias” is the most honest word in the English language.

(I may be an indie writer without an editor on staff, but I think it’s “Amazon is not the Nazis…” or, perhaps “Amazonians are not Nazis…”)

I honestly don’t see how offering the consumer choices–in how or when they buy, or for what price–is somehow rendered as ‘fascist’ in appearance to those the free market has left behind. Neflix users are not considered ‘nazis’ but, somehow, Kindle Unlimited users are?

What many in the trad-pub industry fail to understand is that every revolution, political or otherwise, leaves some carnage in its wake. Admittedly, carnage is a terrible word and–like “hate” or “nazi”–it should not be used lightly. I’ll also allow that the rather vague notion of ‘change’ is not always for the better–as Neimoller and millions of others would no doubt attest–but in the case of the eBook revolution, I am biased in its favor.I am biased not only as a consumer of literature but also as an author.

Independent writers are now allowed to choose where and how their work is presented, as well as for how much; these are choices never afforded us before, let alone having our titles given equal billing with trad-pub authors. It is so, very sad that Amazon alone offers indies access to such options.

Who’s fault is that? Considering their collective years of experience in the industry and the amount of money they pour into advertising, I am astounded that big publishing firms haven’t invented a better mousetrap.

Consider this: I am merely an organic gardener who writes novels part time–with little more than a decade of business experience to my name–but even I know that in any free market one must adapt or go extinct. Perhaps trad-pub companies aren’t hiring creative people, aren’t firing incompetent people, are unable to change their ways or all of the above.

If trad-pubs are–as they are very fond of reminding their dwindling customer base–the backbone of the book industry, then they need to awaken from their slumber and procure new, young professionals to give them a swift spinal adjustment. They must build a platform that offers both the indie writer and the reader what no one else has. Only a re-invention of the market will attract attention away from the savings Amazon offers. And, they must do it soon. For, if they tarry any longer maybe Amazon will clone itself to Nile (with Congo to follow) in order to show some semblance of competition in the marketplace.

If Coker’s rather scary sentence regarding KDP Select writers is even partially true, then why would any writer sign up, or stay with it for more than a month? It’s elementary, Watson. The massive amount of Amazon website traffic is an enormous draw for indie writers… and something that Smashwords has yet to imitate, a fact I happen to have direct knowledge of.

When my husband and I first began to sell our indie-published Epic Fantasy series, we utilized the Smashwords platform. We were impressed with the stringent formatting standards (something Amazon could learn from) as well as the variety of proffered platforms on which we could sell our eBooks. Despite these choices, the small number of visitors was alarming; we made $143 dollars in three months, even with a sizable budget for google adwords, facebook ads, coupled with copious social media posts. We ended up in the red that quarter.

The next month, we signed up for KDP and its Select program, which required us to take our books off Smashwords… and we subsequently made $14,980 in royalties during the rest of the year (2014) with no further spending on advertising whatsoever. To this day we still make a cool $300 a month–on average–in spite the eBook “glut” and the various squabbles over Agency pricing. Like other indies we’ve felt the drop in readership in favor of more visual stimuli.

Money not only talks, but it happens to be the loudest voice in the room at the moment. Until there is a viable option to Amazon’s KDP platform, then most Select writers will (insert shocked gasp) likely stay where the customers are.

Put the issue of indie writers aside, the customer still is always right. In fact, the customer appears to dislike–very much–being told that they must give up choices for the greater good of an industry that largely turned a deaf ear towards them for decades  while simultaneously extracting huge fees for access to literature.

Not surprisingly, a mass migration has ensued. Customers turned in droves to Amazon and many indies, giddy with their initial success, began a short-sighted spiral down to the 99-cent book. Some books might be worth only 99 cents, but the majority of hard-working indie authors consider that number as much a slap in the face as charging $23 for an eBook is to trad-pub customers.

All that posts like Coker’s tell me is that the trad-pubs of the world didn’t learn a thing from the eBook revolution, one so recent the smouldering buildings are yet visible. The bandwagon they snootily refused to board marched merrily by them. Now, like a gaggle of disinherited adult children of Old Money–flung out into the real world of the free market–the trad-pubs sit and whine about the loss of their old life. A few of them might make a valiant show for the shareholders, using outdated methods to try to break back into the market, but so far none seem interested in going out and building a rival domicile.

I would like to see trad-pubs stop complaining about Amazon and try to outfox them. Maybe they could streamline and offer readers something other than another price hike. Maybe they could offer indies a free platform to upload their work for evaluation–including throwing out their obsolete elitist system of biased, redundant scrutiny–emphasizing to potential authors quality of service over Amazonian quantity.

Customers do want good literature, but they also want the best deal (especially in an economy that is barely recovering) and in such a market as this they will invariably flock to wherever the best deal is, regardless of past loyalties, nostalgia or the misapplication of the ‘nazi’ label.

The book market landscape will likely change again when the US economy begins to show signs of full recovery. For their own sake, may the trad-pubs be ready–in that moment–to emerge from their tired cocoons to display a wonderful inclusive, innovative platform with which to dazzle indie writers and readers alike.

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L. R. Styles is a KDP Select author with Belator Books

The Trap of ‘Busyness’

hanging laundreyIt’s far too easy — for most indie writers these days — to rely on the general public’s apparent understanding of the phrase “I’ve been busy” in order to put off serious work on one’s manuscript.

Every writer I know is busy with days jobs, family and practical hobbies, usually in that order, and the rest of the world seems to accept and respect this state of being, one which pushes back on the established expectation that “serious” writers must produce a novel at least once a year.

Writers of old were considered to be “writers”,and often nothing more; they could hole up in a room for days on end, working feverishly or disappear on writing trips to far-flung corners of the earth. They might not produce anything for years, eschewing phrases like: “I’m in a funk”, “I’m blocked”, “I’m taking some times for me as an artist to recharge” etc. and then be properly censured for such notions by their harder-working peers. The average indie writer of today is a different animal.

It’s been two years since I finished a novel, going on three. I have three partially-finished ones, the longest of which is the third novel in my husband’s and mine Epic Fantasy series. We hashed out the plot in note form nearly a year and a half ago, and fans of the series have been clamoring for news of it’s completion for months. I type rather lame replies to the queries on our WordPress series blog, talking about how my husband and I write in-between our day jobs, our four young children and our organic vegetable garden, answers which have been — thus far — taken (as they are meant to be) at face value, and so with a surprising amount of understanding on the part of the public… and the trap of ‘busyness’ is sprung.

I am honestly a busy person. My family, household and garden take precedence over every other inkling in my life, and I am unapologetic about it. I hang my laundry outside to save both money and the planet. I grow organic veg to feed my family with and for bartering with the neighbors for lemons & honey. I scrub my house with natural ingredients for both healthy and lesser-footprint reasons. And then comes my various freelance jobs — that pay surprisingly well — from re-wording corporate brochures to writing advertisement pieces. When my children are out of school, its time for us to dive into extra-curricular learning, whether cooking, gardening, literature or just outside exercise.

Unlike many of my peers, the internet does not steal away much of my time these days. use it for the promotion of my husband’s and my books, to look up a recipe or research stock charts (a rather recent development) but little else. Anyone in my near social circle, including family members, would gladly testify to how little time I spend on social media; I only go on Facebook once a month, if that. I hardly have time to write a monthly blog or tweet. Months go by where I don’t interact at all with the smattering of indie writing communities across the Internet, and when I do I delete about 300 read requests — maybe getting to one or two of my fellow’s novels to remark on — and then try to reply to polite inquiries on the various pieces posted there. I left off doing book reviews at all two years ago, as there simply wasn’t time.

All that being said, the one and only problem with being busy — as an indie writer — is that I tend to lean on my various daily accomplishments as ample reasons why I don’t have to write as much as I could. In all honesty, I could write more often and for greater lengths of time, but that would require a little thing called discipline… a word that has already inserted itself into every other part of my life. The rigors and echoes of time-management are present in my home, my finances, my chores, my children and even my garden, which is as it should be. Tasks get accomplished that way: laundry is finished and folded, floors are cleaned in time for meals, food is prepared properly, plants are watered fully, errands are run on time and things just fall into place.

For a long time I looked at writing as the last bastion of free-spirited creativity that I possessed, at least until I began to sell books. Now, it’s a business, and a profitable business but one I rather tinker at verses working on in a dedicated fashion. One can make all the viable excuses in the world, but the truth is that I do have more spare time in which to write… I just don’t always do it. I’d much rather spend my free time writing poetry, or knitting in my backyard, enjoying the beauty of the tree and flowers verses slogging away on the less-inspiring sections of my novels, but that’s just my writing side being lazy. And the world is full of folks that can attest that the road to ruin is paved with “I’d rather do anything than work.”

Thank goodness for folks gifted with frankness for situations like these, who give advice that can be recalled, even now, with fondness. In this situation, my grandfather would have said:

“So, you’d rather starve than work?” “No.” “Then get off your ass and get workin’.”

Or, my personal favorite: “If you say you want to do it, then do it… or you’re just lyin’ to yourself.”

It boils down to me asking myself: How much do I really want to finish this book?

Answer: if I really want it done, then I will make time to do it.

Well, after stalling most of the morning, getting all my other chores out of the way, I left myself with little alternative but to do exactly that, and get several pages under the proverbial belt before vegetables must be found, picked and prepared for dinner.

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L. R. Styles is a writer with Belator Books

The Power of Picture Books

children reading under a treeChildren’s reader books, or “picture books” tend to be somewhat overlooked in the busy Realm of Literature. I was guilty of such oversight myself… until I began to have children. But, even then, I simply read through “readers” like most parents would, patiently enduring the infantile prose until the children moved on to more interesting material.

Several years ago, however, one of my middle children began kindergarten and my husband and I discovered–to our utter consternation–that she strongly disliked reading. Now, she loved stories and hearing them read aloud; she’d follow along with me as I read to her; she’d trace and draw letters on paper just fine and she likewise understood the correlation between the letter’s shape and the sounds each made. The action of sounding out letters out loud, however, made her balk–every time–to the point that she began to resent the action of reading altogether. Her father and I were baffled, to say the least; our two older siblings hadn’t any trouble with phonics reader books at her age.

Our daughter’s teacher was not as concerned. Test results showed that she had no ‘learning disabilities’ whatsoever.

“Every child learns differently,” the teacher told us. “Just spend extra time reading with her, until she gets comfortable with it.” And so I did. We read together in the backyard garden, away from the hearing of others. I watched as she would gulp, swallow and fight her way through the sentences, until I finally had an epiphany. My daughter had no problem understanding the words, nor recognizing them, nor seeing them. Her problem was she didn’t like reading for herself. The rather infantile phonics books that her older siblings had used held absolutely no appeal for her… not on little bit. I spent the next day trying to come up with a solution, looking for phonics games or flash cards, but my searches yielded little results for help with “normal” children who just don’t like to read out loud.

Early the next morning however, I realized that an obvious solution already lay within reach.

“I could write her a story,” I thought, as I poured out my first cup of coffee. The idea seemed almost too easy. Children’s picture books were not something I’d ever considered writing, due to their assumed simplicity. However, as I sipped my coffee that morning, a plot began to form in my mind. I squinted out the kitchen window, catching sight of far-off rolling hills, just visible over the industrial buildings on the outskirts of our city neighborhood. A story might work, I thought, if it focused on a little girl  going on a journey, using as many colorful descriptions as possible, and also if I mentioned  some the things she most liked. If I could capture my daughter’s imagination and tap into that inherent Narcissistic strain–a thing all humans possess–then she might just want to read for herself. If the story could somehow hint that avoiding one’s problems was not the solution, that would be icing on the proverbial cake. My husband liked the idea immediately.

I began crafting a story for Sara that day, using the recommended spelling lists provided by her teacher, as well as consulting numerous online articles by children’s book professionals. Late the next night, I carefully copied out my scribbled story and stapled the pages together. My oldest daughter was charmed by the story; she inked a little drawing on the front of it, one picturing her little sister in her favorite dress and backpack, walking along a road with flowers growing along it.

The next day, as my middle daughter sat down with a phonics book–with that same, pained expression–I sat down with her and held up the stapled papers.

“What’s that, Mommy?” she asked.

“It’s a new book,” I told her. “I’m going to read it to you.” My daughter gave me a wide smile. She snuggled up to me and looked at the words on the ‘cover’.

“That’s my name!” she said, sitting up again; her eyes grew wide. “And, that’s my backpack… and that’s my red dress!”

I smiled.

“I wrote this story, just for you. It’s called Sara and the Land of No Letters.

My little girl gave me the biggest smile I had ever seen, and I mentally kicked myself for not thinking of this book sooner. We settled in to read. When we were finished, I gave her the story and told her we could read it again, if she took care of it. She carried it to her room and put it on the special shelf where she kept her precious paper dolls and jewelry box. The next day we read it again, but this time, she wanted to try to read her story by herself. With some whispered hints from Mommy she managed to finish the whole thing, without a grimace, a swallow and nary a gulp. In school, she drew pictures of the scenes of her book from memory and brought them home. She read her story twice a day for a week and gave the family an unprecedented performance, with hardly a mistake in pronunciation, showing confidence in reading for the first time. Mommy hugged her and gave compliments, blinking back tears of real relief.

The teacher was highly impressed; she listened to my daughter read through her story and gave her high praise. Later, she told me that the story was engineered perfectly–as it encouraged parents to read it with a child first; she also liked that it included the right blend sounds and ‘everyday’ words children would need in order to “springboard” them on to other books.

“You should publish this.” the teacher told me. “And, you should more of them.” At the time my husband and I were in the middle of writing our Epic Fantasy fiction series, so I put that idea on the shelf and let my daughter keep her story for herself. True to prediction, she branched out to other books with ease, borrowing her older sister’s C. S. Lewis books (sometimes without permission), pouring through The Hobbit and asking for me to find her some more reading material online.

Today, my little girl’s Reading Comprehension scores on annual tests place her three grades ahead of her peers in aptitude and vocabulary. Likewise, her scores in math, science and social studies began climbing the moment she lost her ‘fear’ of letters, and her teachers couldn’t be happier. As I watch her now, sitting in the corner happily reading from The Adventures of Sherlock Holmes, I know that my respect for the ‘simplistic’ picture book has grown exponentially.

Sara and the Land of No Letters was just published this week, and is available on Amazon. My oldest daughter did the colored illustrations for her sister’s book, a thoughtful gesture we appreciate very much. We have two more Sara books planned for publishing: Sara and the Land of No Numbers, and Sara and the Land of No Rules.

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L. R. Styles is an author with Belator Books

To Each {Writer} Their Own

Writers That Cook.fwThere’s a very good reason why many a writer has–at one point or another–chosen to shrug on the mantle of “recluse” and then acted accordingly. Whether it was Hemingway closeting himself in an attic with a dozen cats and a few cases of booze, or Thoreau living off the grid, sleeping in fields, wandering and mulling lines aloud to himself, or the prose-wielders that merely shielded themselves behind pen names and wrote under the seemingly innocuous employ of “housewife”… writers know that they are susceptible to distraction. And–in this–I am no exception.

Being a recluse would indeed be a relatively easy solution to today’s distractions, but it has several unromantic drawbacks. One could disappear and refuse to answer emails, phone calls, or do anything else other than write, pretending the outside world does not exist… however, one then runs the risk of isolating/ignoring family and loved ones, possibly resulting in not being present for important occasions or–Heaven forbid–a tragedy. Hemingway–to name but one example–could probably have wallpapered the walls of his attic with several sets of divorce papers.

Also, there is the lack of accountability; left to one’s own devices, one could conceivably fritter away the time on non-writing endeavors. Against such arguments a writer must weigh the merit of a distraction-less environment to complete a book (which is by no means a guarantee). For me, the responsibilities of Family, Home and Garden are far more weighty than gaining a small amount of notoriety for myself, or even procuring more of the slim amount of the eBook market that my husband and I already possess (approx. $250 a month in repeating royalties).

All compare and contrast of writers in isolation aside, less-extreme measures do exist; several of my fellow authors embark on writing ‘trips’ once or twice a year, during which they blog almost constantly and–more often than not–return refreshed, with a fair amount of real work accomplished, as well as an impressive slew of photographs. Not everyone can afford such inspirational trysts, however.

My husband and I frequent a nearby Panera restaurant, once a month or so when our oldest daughter  can get away to babysit for a few hours. In an empty corner, we sip hot coffee and munch pastries, sharing a set of earbuds and listening to my recording of the latest book-in-progress (we use Audacity to record). Doing so allow us to edit, prune and graft more quickly and with less distraction than simply reading a word file out loud. In lieu of taking our attention away, the people in the restaurant around us merely galvanize us to work harder; they might be fans, after all… or future types thereof. Our presence acts as a curiosity in of itself; a few discreet inquiries by members of the nearby knitting club moves the needle of hourly web stats a bit further to the right.

In my daily writing grind, however, I cannot boast of rising early in the morning in order to write. Indeed, we do often awaken in the dawn-lit hours, but at that time of day it is difficult for me to form spoken sentences, let alone written ones that would successfully pass the hawk-like gaze of our editor.

The house must be routed from bed, fed and sent on their way, whether for schooling or to work. My ample vegetable garden requires a morning watering schedule and weeding that eats a good hour up. Then comes laundry, washed carefully and hung outside to dry in keeping with our smaller-carbon-footprint goals (which saves us $50 a month in electricity)  and then comes vacuuming, dusting and mopping. I have found that I rather like having a clean home, for not only ourselves but the odd impromptu guest, which seem to appear in tandem with the tomatoes ripening.

Finally, I come to the writing hours. Each day I get 3-4 hours of uninterrupted writing moments. It is then that I delve into the carefully-woven realms, spiced with humanity and action, tears and laughter, work and play all wound about  a column of reality… but not quite touching it. It is absorbing work, and if I did not glance at the clock every so often, my family would arrive back home to find me still under the pergola typing away, with the cleaning not completed, the laundry half-done, the garden wilting and dinner not even begun.

It is with reluctance that I stop writing to work with my hands, but it is essential to the books that I do. My main characters are nearly always common, working folks that are frankly familiar with rain, dirt, sweat, discomfort and disappointment. None know what it is like to be idle, and likewise none are arrogant. If writing what you know is essential to good fiction, then I could not know, unless I worked alongside such imagined companions with my own two hands.

Call my other work distraction, call it experience… call it what you will. I remain yet unashamed of not being able to devote all my time to writing. The books my husband and I write are few and far between; indeed, it takes us a year or more to produce one, but each title is sprinkled with reality, real experiences and poignant, tangible details that most folks–regardless of age, culture or creed–can relate to.

They are written with care and envelope within their twists and turns many a weekend discussion on the merits of one plot point or another, before both writers arise from the booth to return to the role of Parents, Husband and Wife.

To each his own. What works for you, so do… and let neither the scorn nor scoffs of another deter you.

~ ~ ~

L. R. Styles is an author and co-author of fiction with Belator Books

The “Death” of Reading?

50012_library_mdSales of many independently-published eBooks have taken a marked downturn in recent months, one that–to the average indie writer–seems almost as sharp as that of the price of crude oil during the same period.

Authorearnings.com recently posted, in its January 2015 earning report, that “U.S. ebook sales have plateaued — or are even declining, relative to print — declare some widely-cited industry statistics.”

Many an industry expert seems baffled by “the slowdown” in eBook sales and none of my writing contacts seem to really be able to explain why, exactly, nor how to remedy the problem. Format and medium diversification strategies don’t seem to be as effective, nor do social media promotions, paid advertisements, pricey PR campaigns nor the old standby of limited-time Free eBook promotions.

Despite our break-out success last year post launch, compared to last year’s eBook royalties for March, this last month was downright dismal ($250 VS $5700)… and worse, this statistic is also suffered by 90% of the indie writers I have queried on the subject.

Apparently many traditionally-published authors–backed by media departments with wide advertising budgets–are also going through a kind of sales ‘funk’ of sorts. Some of the more well-known authors have turned to desperate measures, such as awkwardly hawking their ‘new’ books on badly-scripted television spots.

Smashwords’s Mark Coker recently blogged about the slowdown of 2014 eBook sales, as well as the slower “growth projections” for 2015:

… most authors experienced a slower growth year – especially when compared against the go-go days of exponential growth from 2008 to 2012. The causes for this slow down include a new equilibrium between print and ebook formats; immortal ebooks published by publishers and indie authors alike that will never go out of print; the continued growth of self-published titles; and myriad low-cost and free non-book alternatives competing for slices of consumers’ time such as social media, Internet video and games.

In the same piece, Coker also predicted that many indie writers would drop out of the self-publishing market in 2015, after finding dwindling sales too steep a precipice to descend.

While my own experiences and observances, regarding the indie eBook glut and increased traditional-publisher price slashing, seem to corroborate Coker’s predictions, it does not allow for a rather ugly market variable: decreased interest in leisure reading.

Recently, I found myself in a library–yes, the building kind–a place I had not visited in nearly two years.

My seventeen-year-old wished to use her new library card and read through C. S. Forester’s Hornblower series, as well as get free materials to brush up for the SAT with. As my daughter bustled around the quiet, bookish smelling aisles grounded in comforting gray carpet and well-used stepping stools, I moved–as if my instinct–over to the “Classics” wall and selected one of my favorite weighty tomes The Count of Monte Cristo, unabridged.

Having procured my book, I settled in one of the many vacant reading chairs by picturesque window and began to read. A few pages along, however, I reflected on how long it had been since I spent a considerable length of time reading for leisure. I began to count the minutes–during my average day–that I really read. Between fellow writer’s blogs posts on eBook advertising strategies, articles on digital publishing industry trends, articles on the stock market and oil futures, and well as various sources for world news, I spend–on average–three to four hours a day just reading. But, hardly any of my daily reading has to do with personal enjoyment, let alone expanding my personal bank of consumed literature.

I am not alone in this modern reading ‘vacuum.’ Writing and editing expert Judy Goldman responded to my query on the slowing market of leisure reading:

I know I would be one who falls into that category. My ‘knee-jerk’ reactions to what I read these days is to respond to it somehow, not just read to absorb and enjoy.

I write about and respond to what I read, I don’t have time or desire to read for enjoyment and that is coming from someone who wouldn’t be caught dead without a book in her hands…

Adults are hardly the majority in the Reading Vacuum. Looking up from The Count of Monte Cristo, I saw (as I did upon my last library visit) quite a number of warm bodies sitting in front of the dozen-or-so library computers. Every computer was occupied. Unlike my last visit, however, the users were all young, ranging between the ages of fourteen and nineteen.

As discreetly as possible, I got up and moved around the stacks by the PC section and utilized a particular quick glance (the kind most mothers nowadays are experts at) at what each young person was so engrossed in.

SAT studying? Negative.

Applying for summer jobs? Nope.

Reading a free eBook at Project Gutenberg? Wrong again.

teens watching streaming videosEach young person was either chatting on social media, watching streaming videos or playing an online game. Each and every one. Those sitting and reading books–digital or paper–were all my age (late 30s) or older, my daughter’s presence notwithstanding.

The Reading Vacuum expanded as I walked around the library. The children’s books section in my last visit had been nearly full of moms reading to their young children. Now, it now boasted just two toddlers  playing with toys–or pulling books off of shelves–while their mothers were (I kid you not) busy swiping the screens of smartphones nearby, oblivious.

Not to sound all ‘Andy Rooney’ here, but libraries used to be the springboard for learning reading and leisure reading in off-school/work hours. Certainly there is room for technological moderation in our lives, but I don’t think pointing at gadgets/devices is helping to really identify the root of the problem.

In 2013, Robert Rosenberger posted an article in Slate magazine, pointing to the distractions present on tablets as the culprit for declining eBook sales. The theory, then, was that eBook sales matched the sale of dedicated eReaders, a device that has rather fallen from gadget grace in recent years.

While eReader stats may be a factor, the problem that I became aware of in the library points to something far more sinister: lack of interest in leisure reading at all.

Next generation of readersLong ago–in a decade far, far away (1991)–Mitchell Stephens, an NYU journalism professor, wrote an article for the LA Times titled The Death of Reading. In said piece Stephens outlined how distractions abounded in the modern home, that libraries and reading nooks were overrun with televisions and Nintendo and that architects had largely scorned bookshelves in favor of “media” centers. He blamed distraction and said the move away from reading sounded the death-knell of thinking civilizations worldwide.

Ironically, but not coincidentally, reading has begun fading from our culture at the very moment that its importance to that culture is finally being established. Its decline, many theorists believe, is as profound as, say, the fall of communism, and some have taken to prophesying that the downturn in reading could result in the modern world’s cultural and political decline.

Stephens went on to cite another work Amusing Ourselves to Death by Neil Postman:

We are losing a sort of psychic habit, a logic, a sense of complexity, an ability to spot contradictions and even falsity.

I thought on these things as I sat in the library, with Dumas’ complex and contested work sitting forgotten in my hands, gazing woefully at the young blank faces intermittently lit by the flickering media upon opposite screens.

But, all hope is not lost. A few young people–my resident teenagers have informed me–are still interested in a particularity type of leisure reading, or at least talking about it. Of the many YA book ‘fandom’ sites, chats and boards still in daily use, fully 1/3 of the people posting have actually read the title being discussed… according to my own brood of ‘experts'(whom also haunt said sites.)

“One out of three?” I thought, frowning at the nearly empty Fiction aisles across the quiet, gray room of the library. I glanced again at the PC users and shook my head, wondering if Prof. Stephens was being proven right faster than even he anticipated. Were the next generations doomed to forget how important literature and leisure reading are to civilized society?

At that moment, just such a young person flopped onto the empty chair beside me.

“I found it,” my daughter informed me, holding up a worn copy of one of Forester’s seafaring books. As she thumbed to “Chapter One,” her side pocket buzzed. Drawing out her phone, she glanced at it, shut it off and slipped it back in her pocket. She settled back in her chair and immersed herself in a world of sun-bleached, salty deck planks harboring borderline-scurvy-ridden crewmen unfurling sailcloth and scampering about under the hawk-like gaze of the captain, high up on the quarterdeck.

She was–of course–blissfully unaware that her mother was at that very moment gazing at her dewy-eyed, struggling not to weep aloud in sheer joy at what had just occurred. She was distracted, but not by digital screen nor any pixelated thing, but by a scene composed by a great writer long deceased, powered by nothing more than a fingertip and movements of the eye.

Suddenly, I was overwhelmed with gratitude for the foresight of people who had encouraged me to read daily to my young children, from toddler-age onward, and not leave such a weighty responsibility in the hands of under-paid, overworked teachers at school. That effort on my part, which then seemed like a chore (and intellectually stunting to repeatedly read sentences such as “the fat cat on the mat”) paid back enormous dividends in that tiny moment, there in the library. I went back to my own book, feeling a bit better about both the younger generations and the recent slowdown of eBook sales growth.

Is leisure reading truly dying? It may be in a distraction-induced coma, perhaps, but it’s not entirely dead.

Children Reading

L. R. Styles is a writer for Belator Books

I should be writing…

sick_man_24338_md… but I got sick last week.

“Sick” is hardly the word, really. This state of being seems to have hearkened straight from an unabridged Charles Dickens story… having a body desperately ill, wracked by ceaseless bouts of coughing and all the while drawing ragged breaths through an inflamed esophagus, that refuses to be comforted by either medicine or tea.

Sick, indeed.

I came by this virulent guest honestly enough; my husband and children were struck with it first, after an innocent visit to a park on President’s Day. The fever made itself present within 48 hours and my workload effectively doubled. Our  book was paced on hold as I made restorative soups, disinfected surfaces and doorknobs like a mad woman, soothed feverish heads and doled out an herbal tisane during the day and medicine at night.I fantsied myself quite the nurse and bustled about to make certain the laundry didn’t pile up, but the novel was not far from my mind.

A scene in our latest book became all the more real to me during this process for the hero of our epic fantasy series was–at the time we all fell ill–enveloped in the grips of a virus, while imprisoned in an enemy island fortress.I made copious mental notes as my husband ran the course of his illness and eventually grew well enough to return  to work. The virus made its way through our four children, and then paused. I dared to hope that I had downed enough Vitamin C and Echinacea to have withstood its invisible power.

But, it was not to be. With a feverish  brain I lay abed, inwardly forming arguments to rain down on the heads of the parents–if I ever found out which they were–whose naivete had allowed sick children go to a public park and infect their neighborhood. Ours was merely one house among many along our street to feel the viruses feverish brush.

As I tried to sleep in such circumstances, I keenly wanted to write… to pay attention to the character I had left in such limbo. What woe he must feel, to be ill, hundred of miles from home and at the mercy of uncaring captors. I felt grateful for the warm confines of my bed and relative quiet of my home and tried to imagine the scene where Lord Asher recovered.

But, there the concentration ended, as well as what energy I possessed. For over 2 weeks I have not written a word on the story. Other things have been lost, the children piano lessons have been delayed, my garden ignored and my supply shelves ravaged, but thankfully, we’ve emerged from the fog of influenza unscathed and with added immunity.

Though my cough yet remains, I am back, once more filling the breech of words between “unfinished novel” and “completed manuscript.”


L. R. Styles is an author with Belator Books

The Waltz

dancing_20052_mdA few, simple notes dance

Atop a bed of chords

How well each layer pairs

How moved am I to hear

Though my energy be gone

Though my tired limbs be stayed

I wish nothing more than

To rise and join the dance

The music–in me–stirs

Its notes pour in like balm

Oh, it fills the cracks in me

Oh, my soul sings harmony

Once more I play the song

Once more I sway and sing

Happiness within me grows

Loneliness never stirs


L. R. Styles is an author with Belator Books

Sneak Peek! From the pages of In Search of the King…

The Road to the King Series

Enjoy this mid-way excerpt, from the pages of the third book of The Kingdom Isle series: In Search of the King. We hope to have it completed & edited by the end of winter.  – Steven Styles & L. R. Styles


THE SLAVER galleons moved in like trained hawks. As the merchant vessel captain ordered the sails hauled in, the pirates closed in on either side. As soon as they’d lowered their sheets, one ship began letting down long boats.

Dunner’s keen eye proved true. The clean look of new timbers met Joseph’s gaze as he studied the ships. Rows of square doors were cut into each hull, a little over halfway up the sides. Hinged at the top, the doors appeared to raised within by a length of stout cord; out of each protruded the wide barrel of large land cannon, though these seemed differently formed than those of…

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